Prestaekin

Deadline for applications:

-

Prestaekin is a training proposal in the management of business ideas for entrepreneurial groups in Bizkaia. The aim of the service is to improve the skills and competencies of entrepreneurs and startups in different management areas related to their business projects.

We support you through

  • Development of skills and tools to make a solid presentation to potential inverstors.

  • Introduction to branding, methodology and tools involved in the strategic process of construction and brand management.

  • Introduction to the lean startup methodological framework and deepening the use of the Business Model Canvas.

  • Knowledge of the key elements to prepare the project to make it attractive for investors.

  • Developing skills for interpreting financial information.

  • Understanding the essential elements for presenting a project in an attractive way for potential investors.

  • Training in management models

Objective

The aim of this initiative is to improve the support that the Council provides to people who have created a new company or developed an innovative project, promoting knowledge on issues such as business model, digital marketing or communication.

Year after year, the evaluations of the projects submitted to the different foreign aid programs show an imbalance in the entrepreneurial knowledge, and it is common, for example, for entrepreneurs to show a good technological or product domain, but also certain gaps that hamper the progress of their projects.

Alleviating and strengthening the capabilities of those who decide to set up a business from the outset is what this program seeks, which is composed of 8 modules of 2 sessions each and will be developed between February and June 2024.

Program

  • Module 1
    • 31 January 2024 from 15:00 to 19:00 and 7 February from 15:00 to 19:00
    • From the idea to reality
    • Objective: To make a critical analysis of the idea, giving importance to the value proposal, understanding what are the key factors of the sector success and drivers of the industry and the steps to take to move from the “garage to the factory”.
    • Speaker: IGNACIO AZPIAZU
  • Module 2
    • 14 February 2024 from 15:00 to 19:00 and 21 February from 15:00 to 19:00
    • Communicate your project
    • Objective: To provide entrepreneurs with the skills and tools to make a solid presentation to the investors.
    • Speaker: MAITENA SALINAS
  • Module 3
    • 28 February 2024 from 15:00 to 19:00 and 6 March from 15:00 to 19:00
    • Brand image
    • Objective: Introduction to Branding, methodology and tools involved in the strategic process of construction and management of the brand in national and international environments (values, appearance, graphic, advertising, verbal aspects…) and advantages and disadvantages of the different strategies existing for brand management.
    • Speaker: LEIRE MENDIZABAL y ERKUDEN MENDIZABAL
  • Module 4
    • 13 March 2024 from 15:00 to 19:00 and 20 March from 15:00 to 19:00
    • Lean Entrepreneurship
    • Objective: Introduction to the lean startup methodological framework and deepening the use of the Business Model Canvas.
    • Speaker: JON ICAZURIAGA
  • Module 5
    • 10 April 2024 from 15:00 to 19:00 and 17 April from 15:00 to 19:00
    • Digital marketing
    • Objective: Knowledge and tools to improve marketing through digital marketing.
    • Speaker: NACHO SOMALO
  • Module 6
    • 24 April 2024 from 15:00 to 19:00 and 8 May from 15:00 to 19:00
    • Learn to interpret financial information
    • Objective: How to set the cost of the product/sales price, company and product results account, and interpret a balance sheet, cash flow and basic ratios.
    • Speaker: NAIARA PINEDA
  • Module 7
    • 15 May 2024 from 15:00 to 19:00 and 22 May from 15:00 to 19:00
    • Fund your project
    • Objective: To know the keys that investors have to invest in startups, to acquire basic knowledge to value their own company and to prepare the project to make it attractive to investors.
    • Speaker: JON HOYOS.
  • Module 8
    • 29 May 2024 from 15:00 to 19:00 and 5 June from 15:00 to 19:00
    • Management models
    • Objective: To provide entrepreneurs with criteria to analyze their business environment to analyze the suitability of their strategies and strategic management.
    • Speaker: MARÍA BEGOÑA PEÑA

For whom?

This service is aimed at entrepreneurs who have created a new innovative company in the last two years in Bizkaia, as well as those who are currently developing a new innovative initiative in the Bizkaia region.